Collaboration between 3 Fashion Communicators and 4 Fashion Designers. HKU, Utrecht (NL), 2008
From different perspectives on social relevance and lifestyle it conveys one message through concept, collection and communication.
3ENVIER operates with a rent policy that allows people to enjoy the unique wearable designs and experience the collections together. After a given period all the designs will be recycled in any possible way. The main goal is to reduce over-consumption and provide the opportunity to share extraordinary designs with others. To take part you can close a membership.
3ENVIER’s communication strategy focuses on guerrilla marketing. Urban interventions and word of mouth.
The first unseasonal collection is inspired by geometry.